Saturday, June 27, 2009

Bundled in Hope

My son has a favorite blanket. I feel guilty when I have to wash it, taking it away from him. It is small, minky and blue. And he loves it. I know he is not the only one with a "blankie". In fact, there has even been research done that shows that a favorite blanket can be a comforting and soothing transitional object.

To help ensure the 2.6 million infants and toddlers living in poverty receive the love and security of a blanket, Toys“R”Us, Inc. has launched a new philanthropic campaign in partnership with Save the Children called Bundled in Hope. The Bundled in Hope campaign will help purchase blankets for babies in need in some of the most impoverished parts of the country, as well as provide support for Save the Children’s early childhood development programs here in the U.S. The nine-week in-store and online fundraising campaign will last through July 11. You can donate as little as one dollar in any Toys“R”Us or Babies “R”Us store and online at Toysrus.com/BundledinHope, and one hundred percent of the funds raised will benefit Save the Children.

In addition to the monetary donations collected through the Bundled in Hope campaign, TRU is also hosting an online auction, featuring blankets designed by celebrity moms, including Julianne Moore, Jennifer Garner, Isla Fisher and Kyra Sedgwick. The blankets will be auctioned through July 11 at Toysrus.com/BundledinHope and all winning bids will benefit Save the Children’s U.S. programs. The Kerri Walsh blanket (pictured) has to be my favorite.

Also new with the launch of the Bundled in Hope campaign, TRU has implemented a campaign journal called Wrap Session to keep you guys updated on the latest campaign news. Be sure to check it out.

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